Five strategies to foster a sense of community in your igaming business

Building a strong community is one of the most powerful tools for igaming brands to achieve high player retention and consistent increased profits.

Delasport’s experience in helping operators grow faster makes it an invaluable source to learn from and now the company is sharing a key piece of its nearly 15 years of experience.

Here, I’ll outline why Delasport is the smart choice in today’s igaming industry. So, continue reading if you’re a brand owner or a manager trying to navigate the complex world of igaming business.

Encourage healthy competition through tournaments

Competition can inspire a strong sense of community, connecting people who share the same enthusiasm and work together toward a common goal. Delasport has provided grounds for healthy competition through the ‘tournaments and leaderboards’ part of their platform’s engagement toolkit.

Tournaments bring joy, rush and motivation while proving to players there are numerous other fellow bettors around. The feeling of vitality comes from the awareness of many other people being engaged in the same action.

Similarly, leaderboards allow players to see how they rank against others, providing an incentive to play more and improve their standing. Incorporating elements such as daily, weekly and monthly leaderboards ensure the competition remains fresh and exciting.

Sometimes, players even pick specific rivals to track and compare themselves with.

Provide visibility of other players’ progress

Aside from the leaderboards in tournaments, there are a few other options to provide visibility of other players’ progress, thus building a sense of being a part of something bigger. One such way is through the new competition-fostering feature that Delasport provides: SuperPot.

Inside SuperPot, there is a ‘standing’ tab where players can track their progress toward winning large-pooled jackpots and see how others’ tickets are doing. This not only motivates individual players, but also builds a communal atmosphere where everyone is collectively invested in the pursuit of significant rewards.

What’s even better is the fact that SuperPot is available for all top sports, potentially engaging most of your player base.

Recognise achievements with badges and trophies

Achievements are a powerful way to recognise and reward players for their progress, milestones and unique accomplishments. Badges and trophies that are visible to everyone on the platform create a sense of pride and belonging among players. When players see others earning achievements, it can motivate them to aim for similar goals, creating a shared sense of purpose.

An example use case of this toolkit is a campaign where every time a player earns enough points through completing missions, the website triggers a pop-up to remind them they can spin the wheel and earn a good bonus. This improves both the engagement and the retention. Results show such campaigns can lead to three million monthly spin attempts in a video slot from one brand’s active base of about 15,000 players.

The great news is Delasport offers both badges and achievements as part of the company’s turnkey solution, as well as level progression, missions and points so players have a lot of features to compete through.

Engage players through social media channels

Social media is an indispensable tool for community building in the igaming space. Platforms such as X, Facebook, Instagram and even dedicated gaming forums provide spaces where players can interact, share experiences and build relationships outside the gaming environment.

Ideally, you’d engage with your community regularly by posting updates, celebrating player achievements and creating content that resonates with your audience. Also, encourage user-generated content by hosting contests, sharing fan art or highlighting player stories. 

Live streams, Q&A sessions and interactive polls can also foster a deeper connection with your audience. The goal is to create a vibrant and active social media presence that mirrors the excitement and camaraderie found within your brand.

Make sure to also appoint a few community managers or moderators who can initiate and navigate the conversation; sometimes you can even find great candidates among the early adopters or most passionate bettors on your website or app.

Gather feedback and suggestions

A community thrives when its members feel heard and valued. Regularly soliciting feedback and suggestions from your players is an effective way to involve them in the development process and make them feel like an integral part of the platform. 

Use polls, suggestion forms and chat features to gather insights into what players enjoy, what they would like to see improved and what new features or games they are excited about.

Make sure you have open channels of communication both on and off your brand’s website and apps. Allow players to easily connect with your team and listen to them carefully. This is a key step to making them feel like they’re a part of a community or, maybe, even a larger family.

Talk to Delasport

If you need advice on the specific steps and initiatives to introduce community-building strategies in your igaming business, a conversation with Delasport is always a great idea. The award-winning supplier provides software solutions that include numerous features for engaging players and fostering a sense of community.

If you’re attending ICE 2025 in Barcelona, make sure you stop by stand 5M20 to learn more directly from the source and boost your business’ performance and profits.

Reece Calderbank is Delasport’s global sales director. Since joining the software supplier in mid-2023, he has added numerous achievements to his successful track record.

His previous experience includes similar roles at FSB Technology and SBC, where he strengthened client relationships in the igaming industry, initially working for British brands before applying his knowledge to the global stage.

His extensive insight into the igaming sector combined with business acumen makes Calderbank an expert at driving engagement and helping operators create tight-knit communities.