Data crunch: Why sportsbook operators could be caught between a rock and a hard place at the start of the football season

Operators could be faced with in-play outages when the new football season kicks off in less than two weeks

Betfred last week inked a five-year trading partnership with Betgenius that will see the operator use official data and Betgenius live pricing for all 4,200 English and Scottish league football matches from this season. The deal itself was somewhat unremarkable, with Betfred a longstanding Betgenius client, but it was announced for a very specific reason:…

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