Sports betting

Crossing the pond: how the NFL is making a splash in Europe

As the US sports betting ecosystem continues to blossom, the NFL has tapped into its European fanbase with betting partnerships in the UK, Ireland and Germany. But what does this mean for the league, operators and future revenue growth?

The National Football League (NFL) has developed into one of the largest financial behemoths in the sports industry. Yearly revenue of $16bn could be topped up by an additional $2.3bn from legalised sports betting in the US alone, according to the American Gaming Association (AGA) in 2018. With these mouth-watering sums, and after seeing its…

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