Crossing the channel: Will customer migration from retail to online remain long after Covid-19?

Since lockdowns were imposed, the gambling industry has seen a surge of customers now using online products, perhaps for the first time. Peter Taberner finds out which markets have benefited and, crucially, whether the customer migration from retail to online will continue

Flutter Entertainment, in its financial results for last year, found that online revenue had climbed by a significant 34% in comparison to 2019. Proceeds sourced from online customers reached £5bn overall, accounting for 96% of the total group revenue and highlighting the acceleration of online participation in gambling. In the UK and Ireland, the migration…

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