ComeOn CEO on regulated markets: "Go big or go home"

ComeOn CEO Lahcene Merzoug discusses the firm’s withdrawal from the UK and the importance of working together as an industry in the turbulent Swedish gaming market

Joining the likes of Betsson and 188Bet, last month Malta-based operator ComeOn took the decision to withdraw from the UK market due to the “highly competitive” nature of the sector and the declining “symbolic value” of a UK licence. According to CEO Lahcene Merzoug, who has been at ComeOn since July 2018, the firm decided…

ComeOn | Interview | Lahcene Merzoug | Sweden | UK