Long read

Changing the game: Why Paddy Power Betfair may be about to revolutionise the industry

Fourteen months after its inception, EGR Intel finds out how Breon Corcoran's Paddy Power Betfair has been deploying its unprecedented resources, and how it could be set to rewrite the rules of the sector

Paddy Power Betfair (PPB) floated on the London Stock Exchange to widespread fanfare on 2 February 2016, immediately becoming the largest public egaming company and a fixture in the FTSE100. Shares traded at close to £105 and analysts appeared infatuated by the sheer scale and highly-regulated nature of the company. PPB wasn’t another grubby gambling…

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