Celebrity status: will the influencer-led betting model take off or will brand ambassadors stand strong?

As BlitzBet hits the scene fronted by playboy Dan Bilzerian, will more famous faces jump on the gambling bandwagon and what value do these tie-ups bring to operators?

Having an A-list celebrity linked to your business is something most of us could only dream of. But in the sports and gambling worlds, it is becoming much more prevalent and an effective way of building up a solid customer base. In recent months, we’ve seen actor and former wrestler Dwayne Johnson and his investors…

Alex Donohue | BlitzBet | Brand Ambassador | Footstock | Grosvenor Casinos | Harry Lang | Marketing | Paddy Power | Social media