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Celebrity status: will the influencer-led betting model take off or will brand ambassadors stand strong?

As BlitzBet hits the scene fronted by playboy Dan Bilzerian, will more famous faces jump on the gambling bandwagon and what value do these tie-ups bring to operators?

Paddy Power Grosvenor Casinos harry lang David Haye social media Alex Donohue brand ambassador Peter Crouch blitzbet dan bilzerian footstock chris kamara