Strategy

Can Roar Digital and its BetMGM brand realistically become the US market leader?

GVC CEO Kenny Alexander insists the “kid gloves are coming off” and that Roar Digital will do “whatever it takes” to come out on top, yet the jury is still out

This week's news that MGM and GVC have committed to injecting a second round of funding into their JV, Roar Digital, taking the total investment from $200m to $450m, wasn’t really any shock as the US market continues to heat up. Indeed, the major players have been sourcing the financial firepower to fund their US…

BetMGM | GVC Holdings | Kenny Alexander | Roar Digital | Strategy | US

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