Sports betting

Can Best Odds Guaranteed survive?

With UK operators facing rising costs around racing, is it time to reconsider some of the more customer-friendly offers, including the infamous ‘best odds guaranteed’?

BetVictor made headlines in October with some quickfire flip-flopping that would have made any politician proud. The Gibraltar-based operator removed Lucky bets – for 24 hours – claiming the bet type had become “unsustainable” for the firm. Specifically, sportsbook director Matt Scarrott said concessions like ‘best odds guaranteed’ (BOG), combined with other concessions, meant the…

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