Sports betting

Can Best Odds Guaranteed survive?

With UK operators facing rising costs around racing, is it time to reconsider some of the more customer-friendly offers, including the infamous ‘best odds guaranteed’?

BetVictor made headlines in October with some quickfire flip-flopping that would have made any politician proud. The Gibraltar-based operator removed Lucky bets – for 24 hours – claiming the bet type had become “unsustainable” for the firm. Specifically, sportsbook director Matt Scarrott said concessions like ‘best odds guaranteed’ (BOG), combined with other concessions, meant the…

Best Odds Guaranteed | Betfair | BetVictor | Bha | Horseracing | Sports betting

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