Brand recognition: Betway CEO on the power of prestige sponsorship deals

Despite having been established back in early 2006, it’s only in the past five or so years that Betway truly started flexing its marketing muscle with the deployment of eye-catching TV and digital ad campaigns, as well as striking high-profile sports sponsorship deals. Indeed, any sports fan in the UK can’t fail to have noticed…

Anthony Werkman | Betway | Cheltenham Festival | Marketing | Premier League | Sponsorship