Big Debate: Does it make more sense to enter a new market with a localised offering rather than a global brand?

Ezugi business development director Pang Goh and Spribe product director Shalva Bukia answer this month's burning question

Yes  Pang Goh, business development director, Ezugi It always makes more sense to develop games for specific markets and with specific player preferences in mind. This includes the format of the game, the UI, games and studio design as well as things like currency and, most importantly, betting limits customised to the market’s expectations. The…

Brands | Ezugi | Global | Localisation | Marketing | Product | Regulation | Spribe