Sports betting

Bettor together: Is social betting finally ready to take off?

The effort to socialise online sports betting is as old as the sector itself, but these endeavours have achieved little success to date. However, Sky Bet’s new Group Bets innovation is one of a number of products trying to change that

"If Sky Bet is doing something, I just assume it’s the right thing to do. I don’t even question it anymore.” That was how one industry executive described the Leeds-headquartered firm earlier this year. Specifically, he was talking about its attitude to social responsibility, but he may as well have been referring to innovation, because…

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