Will the CMA investigation prompt a major shift in customer acquisition strategies?

In the wake of the CMA news in the UK, is the industry ready and willing to take the next step forward required to safeguard its future?

Few "shock" announcements have been so heavily trailed as that from the UK's competition and markets authority (CMA) that it was launching enforcement action on five operators and opening a larger investigation into the sector. Rumours had been sweeping the sector for a week before, but prior to that it was clear something was going…

CMA | Marketing | Regulation