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Analysis: Whose responsibility is it to stem the flow of gambling ads?

After the CEOs of William Hill and Paddy Power Betfair went public with their concerns over the sheer volume of pre-watershed gambling advertising in the UK, whose responsibility is it to allay these fears – the operators, the UK government or the regulator?

Matt Zarb-cousin Twitter Tracy Crouch Fairer Gambling The Guardian peter jackson Philip Bowcock