Analysis: What happened to innovation?

The big rush to platform seems to have left the online gambling industry in an innovation gap

Two stories from the sports betting sector caught the eye recently as an indicator of where things are headed in terms of product innovation. The first was Smarket’s SBK app and its new Auto Acca feature and the second was Kindred’s deal with free-to-play provider Sportcaller. Both speak to an industry trying to innovate and…

CRM | Innovation | Kindred Group | Personalisation | Product | Smarkets | SportCaller | Sports betting | Technology