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Analysis: The impact of the spiralling cost of CPAs

The upheaval in the UK online gaming sector could have bigger consequences than simply a drop in revenues

Buried in the Leo Vegas Q3 trading update was a short statement on marketing acquisition costs that you'd have been forgiven for skimming over. As part of the explanation for the poor performance in the UK, the mobile gaming operator said a rising imbalance was occurring in the UK market and a readjustment was needed.…

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