Sports betting

The customisation revolution in sportsbook

User generated bets are helping to push the sportsbook vertical into new areas and changing the nature of the product offering in significant ways

After several years bemoaning the lack of innovation in the sportsbook sector it feels as if the industry is in the midst of a genuine product reinvention. In an ironic twist, a raft of me-too product iterations seem to have pushed operators away from one much trumpeted area of development into another more challenging and…

Mr Green | RequestABet | Sports betting | Strategy