The case for a multi-brand approach in sports betting

 The rising regulated sector and the growth of some smaller operators is causing a rethink of the single brand single-platform strategy in casino but is sports betting next?

Two news stories over the past fortnight have neatly illustrated the increasing gap that appears to be opening up in online gambling. What was beginning to resemble a fairly homogenous sector is seeing increasing diversity, not just in terms of brands and product but also in strategy. And both Paddy Power Betfair and LeoVegas are…

Brand | Strategy