Analysis: The benefits of multiple Swedish licences

Why has Cherry applied for eight Swedish licences when firms like Kindred and GVC have only applied for one?

The Swedish regulator announced this week it had received 55 licence applications for the upcoming re-regulation of the market. The list of applicants contained the usual suspects including bet365, Betsson, 888, Kindred and LeoVegas. However Cherry stood out, with the firm having applied for eight licences in total via its various subsidiaries and brands. With…

Cherry | Strategy | Sweden | Sweden Gaming Authority