Should operators make a big shift from marketing to product?

888’s Orbit platform shows the value of good product in online casino as the operator hints at more to come

888’s H1 results were a mixed bag, but in casino at least it showed a business rebounding after a tough 2018 with growth of 14% year-on-year in constant currency, with UK casino up 50%. This, we were told in some epic management speak, was due to a “360-degree approach” combining marketing, responsible gambling and product.…

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