Sports betting

Analysis: Paying the price of dual brands

The Masters is here with operators offering huge place terms as they bid for new customers, but there are signs of a new phase in the pricing wars

The start of the Masters today marks the start of both this year’s golf majors and the silly season in UK sports betting. After what appeared to be an unsustainable escalation twelve months ago, Sky Bet and Coral have turned things up to 10 in the bunfight for the recreational market. But not everyone is…

Betfair | Coral | Dual-brand | Ladbrokes | Ladbrokes Coral | Paddy Power | Paddy Power Betfair | Sports betting