Strategy

Analysis: Paddy Power Betfair and the tough road back

This year was supposed to be one of a revival at Power Towers, but after a rough start to the year it doesn’t quite seem like the egaming giant is quite back on track yet

The management team of Paddy Power Betfair seemed full of confidence and positivity at the H1 results. “Paddy Power has got its mojo back,” they proudly proclaimed. The original recreational sports betting brand, we were told, was back to fighting fitness and once more punching its weight during a “busy and successful” few months. But…

Betfair | Paddy Power | Paddy Power Betfair | Peter Jackson | Strategy | World Cup

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