Strategy

Analysis: Paddy Power Betfair and becoming a mass-market leader

Online growth is slowing and there seem to be some tough challenges ahead in Europe, but PPB is making some of the right steps and there is a big prize waiting over the pond

There is something of the reinvention of the wheel about Paddy Power Betfair (PPB) in 2019. The talk from management at its Q1 results was returning Betfair to former glories, growing its recreational customer base, improving geographical diversification and focusing on a switch from volume to value. It’s a story we’ve perhaps heard before, but…

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