Analysis: Is it time for the new dawn of lottery betting?

As Lottoland and Zeal feud over the future of lottery betting in Germany, what does the saga say about the current state of the market and will it be mobile-first start-ups that successfully get millennials dreaming about jackpots?

The competitive rivalry between digital lottery operators Zeal and Lottoland spiced up significantly in January after Lottoland made a late play to derail Zeal’s proposed takeover of German online lottery brokerage Lotto24. Zeal agreed a deal in November 2018 to acquire Lotto24 in a strategic move to switch its German business model into a lottery…

Germany | GIG | Lottery | Lottoland | Lottomart | Optimizer Invest | Zeal Network