Strategy

Analysis: How Oddschecker plans to spread its wings internationally

Will Oddschecker’s new tie-up with iBus Media enable the odds comparison firm to take the business to the next level and finally become an international, multi-vertical heavyweight?

Just under three years ago, EGR visited Oddschecker at its then new offices in West London to hear all about how the odds comparison firm was planning to finally make its mark internationally. The Hammersmith-based firm had long been one of the UK’s largest affiliates – granted this is a term it has recently sought…

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