Analysis: Hitting the sports betting jackpot

Million pound giveaways and the rise of the RAB should give the industry a pause for thought about where it’s heading

This World Cup it seems the bookmakers have been overcome with a spirit of rare generosity. Million pound giveaways are de rigueur, bwin has a €5m competition and BetStars is giving away £100m if someone can manage to catch lightning in a bottle. But perhaps the one that most neatly captures the zeitgeist is BetVictor's…

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