Marketing

Analysis: Gambling’s football problem

Can the industry get on top of the growing discontent with football sponsorships before it becomes a problem it can no longer solve?

Does football have a gambling problem? This was the question asked by the BBC in a recent article highlighting the ever-growing number of shirt sponsorships in the modern game. But in light of a number of recent media stories and regulatory warnings, perhaps the the question should be: does the gambling industry have a football…

Marketing | Problem gambling | Responsible gambling | Sponsorship | Sports betting

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