Strategy

Analysis: Everything is awful and everybody’s happy

Share prices are up and confidence is high, but is there trouble ahead for an industry that is showing resistance to real change?

Since the inception of the online gambling industry two industry “truths” have remained absolute. Firstly there is only one real route to success, and secondly that route changes irrevocably on a regular basis. In an industry where the received wisdom changes so frequently, if you stand still long enough then eventually people will come around…

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