Analysis: Can you crack the UK with an off-the-shelf sportsbook?

EGR Intel investigates whether a platform provider is a must-have for sportsbook start-ups in the congested UK market

Standing out in the crowded UK sports betting industry is remarkably difficult. It is the most saturated sports betting arena in Europe and making a splash there for newly launched brands can be a seriously tough nut to crack. To be stand out from legacy operators with enormous marketing budgets, a new betting brand needs…

Addison Global | Kambi | Platform | Sports betting | Strategy | UK