Aircash: Transforming igaming payments in Europe
In this article, brought to you by Aircash, igaming executive director Mark Watts outlines the payment solution provider's offering in the Italian market
Aircash is a leading brand in the igaming industry, trusted by over a million active users. With continued expansion on the horizon for the company, Italy plays a significant role, especially with updated gaming regulations related to physical locations or outlets where customers can add funds to their accounts, cards or digital wallets, namely “reload points of sale” (punti vendita ricarica).
Aircash’s primary focus is on regulated and compliant opportunities across Europe, with Italy being just one of many key markets. Aircash enables players to digitise cash and transfer funds directly to their gaming accounts while ensuring full traceability. Leveraging our licensed services, we provide transparency for authorities and national banking partners alike.
We offer flexible and user-friendly payment options that align with everyday purchasing behaviour. Ranging from cash, card and bank deposits, e-wallet transactions, Mastercard withdrawals, QR payments, Apple and Google Pay, money transfer and a direct game account deposit system from our marketplace. Offering unique promotions for sportsbooks and casino ensures minimal resource requirements for igaming operators. Our major priority is ensuring we fully focus on compliant revenue for all regulated markets and continue our growth trajectory. Investing in the team, service delivery and compliance is a core value within the Aircash culture.
Aircash and Italian gaming culture
In urban areas of Italy, igaming cafés are practically on every street. They are part of the Italian culture, like coffee and good wine. Aircash gives users the ability to continue to deposit cash at their favourite gaming cafés, using the technology at the terminals and partners that manage the locations.
All the user has to do is download the Aircash mobile app, complete registration with ID verification, and undergo swift, state-of-the-art customer due diligence. With a quick scan of a barcode on the app, users can then effortlessly deposit cash into their e-wallets.
Seamless withdrawals and mobility
Game account deposits are simple because players can request the amount at the café, insert their phone number and receive an instant mobile notification and confirmation.
Similarly for the payment of winnings. Should the player wish, a Mastercard is issued linked to the mobile cash app offering withdrawals at the ATM networks. If the player is not in the café, the Aircash marketplace is the perfect solution.
Users can choose one of their favourite brands in the app, make a direct game account deposit while on the move. Cash app deposits are also available at over 40,000 other locations throughout Italy.
Aircash continues to lead the way in offering compliant, innovative and user-centric payment solutions, ensuring players and operators alike benefit from a secure, seamless gaming ecosystem.
About Aircash
Aircash, a prominent player in the mobile finance sector, is as a leader in the digital finance industry. Recognised as a Licensed Electronic Money Institution in the EU, Aircash is committed to upholding the highest regulatory standards. It operates as a regulated financial institution in Switzerland and extends its global reach through Aircash Int London and Aircash USA.
Aircash’s core products include the Aircash Abon voucher, available in over 200,000 POS locations across the EU, and the Aircash cash app, the central hub of the mobile ecosystem facilitating seamless money transfers, payments and withdrawals. The integration of the Aircash prepaid Mastercard provides users with personalised control over payments and ATM withdrawals, all managed through the Aircash app.
The company’s diverse user base caters to a broad audience and day-to-day transactions in Western Europe, fostering financial inclusion. Aircash’s day-to-day services offer one-click deposits and withdrawals, with additional benefits such as gaming vouchers and utility bill payments through Aircash Marketplace promotions.
With a strong presence in multiple European countries and plans for further expansion, Aircash remains at the forefront of mobile finance, committed to empowering users and redefining the future of financial services. For more information, please visit the Aircash website.
Mark Watts is igaming executive director at Aircash. He began his career in the gaming industry on the Isle of Man managing global casino operators for Microgaming. In 2011, he moved to DataCash (Mastercard) in London as head of gaming for the gambling portfolio, focusing on card processing, gateway services and alternative payments. Watts’ next move was to Paysafe in Gibraltar in 2014, where he oversaw the igaming portfolio for paysafecard and later Skrill and Neteller. He departed in 2023 to join Aircash.