Against the odds: what is the lasting impact of GVC’s exit from oddschecker?

GVC going public with its decision to remove three brands from oddschecker certainly set tongues wagging. So what fuelled this high-profile departure and how does losing Ladbrokes, Coral and Betdaq affect the affiliate giant and its grid?

For any price-sensitive sports bettor, the oddschecker grid has long been a first port of call when shopping for best odds and identifying which selections are being backed and which are drifting. In fact, Hammersmith-based oddschecker receives almost three million unique visitors a month, while an average of 450 price changes are processed per second.…

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