Affiliate Tracker: Traffic stabilises while brand rankings change in emerging markets

DEEPCI.com global affiliate channel traffic update – March 2023 report

Following a volatile February, where Google algorithmic updates resulted in wild swings, brand rankings in the affiliate channel, in mature markets, remained consistent in March.

In the emerging markets, the top five brands still tend to change from month to month because of new market entrants and large brands ramping up their spend.

However, on the whole, large brands maintain their strong positions. Case in point is bet365, which continues to hold position one in Brazil, Chile, Denmark, Germany, Hungary, Mexico, Netherlands, New Zealand, Spain and Switzerland. Bet365 achieves this stability by being promoted on multiple pages, on multiple affiliates websites. This diversification helps the firm absorb both affiliate website and Google changes.

The smaller, more localised brands are competing against the big global operators in emerging markets. Examples include Yoogado in Japan, Sky City in New Zealand, Rojabet in Chile, and Inkabet in Peru.

We have added new countries to this month’s report, namely Denmark, Estonia, Russia, Hungary and Turkey.

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