Affiliate Tracker: New players enter leaderboard as small keyword changes make waves

DEEPCI.com global affiliate channel traffic update – May 2023 report

This month’s research reveals volatility in casino verticals in the UK, USA and Canada affiliate markets as a result of just a couple of prominent keywords changing.

As for sports verticals, stability among the big established brands in the same countries remains strong.

Some of the top brands in sports now also occupy dominant positions in casino, such as Stake, which now carved out a place for itself in the top five casino brands in Brazil. Elsewhere, Betsson is climbing the ranks of the sports vertical on affiliate websites in Chile.

The research also shows that many of the same affiliate websites feature the same top brands. This means that if one affiliate dominates a given area, then all of that affiliate’s top brands are probably going to dominate the respective country’s leaderboard too. 

Local brands continue to dominate regional markets. For instance, South Africa’s Springbok Casino and India’s 10CRIC are leading their respective marketplaces. 

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