Affiliate Tracker: Global operator traffic rankings settle in October after tumultuous September
In a monthly series of data analysis, Deep Competitive Intelligence explores the top affiliate traffic generators for October 2022
DEEPCI.com global affiliate channel traffic update – October 2022 report
October was very stable when compared to the end of September with some minor fluctuations.
For the first time in four months in New Jersey, we have seen BetMGM being bumped off the top spot as the most promoted sports betting brand. DraftKings is now the brand that gets the most affiliate traffic in that state. FanDuel enters the top three for the first time, having overtaken Caesars.
In Canada, Betway made the biggest leap, jumping from ninth to fifth – the highest it has ranked.
Interestingly in Australia, Ladbrokes took the number one spot as the brand with the most affiliate traffic for the first time since we have kept data.
Germany remains volatile. The main reason for this is that there are still sites converting from unregulated to promoting regulated brands.
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