Affiliate Tracker: Brand volatility declines on popular affiliate websites
In a monthly series of data analysis, Deep Competitive Intelligence explores the top affiliate traffic generators for April 2023
DEEPCI.com global affiliate channel traffic update – April 2023 report
This month’s research reveals how brands experience fewer erratic movements on affiliate websites with higher traffic volumes.
For example, the most popular brands on sports affiliate websites tend to change less frequently than those on casino sites. Comparatively, there is more brand movement in smaller geographies such as Denmark, Ireland and Spain than in higher traffic geographies such as the United Kingdom and the United States.
There are two explanations as to why we may observe a brand gaining traction on an affiliate website.
Either a brand has negotiated a higher placement on the page or the affiliate page where the brand already appears has experienced a substantial increase in Google traffic.
Consider how BoyleSports gained 11 positions in Ireland this month, primarily due to the BoyleSports review page on Betfree.ie rising in rank for the BOYLESPORT keyword.
Similar circumstances exist in the United Kingdom, where Ladbrokes gained 13 positions in the casino vertical, predominantly due to an increase in Google traffic to the Ladbrokes review page at Freebets.com.
Yo Casino has risen 22 positions in the Spain casino vertical, primarily due to Estafa.info’s increased promotion. BET25 climbed 73 positions in the Danish casino vertical, predominantly as a result of CasinoPenge.dk’s rise.
So, a lesson for affiliate managers is to avoid affiliate websites in less populous and competitive geographies where brand movement will be more volatile.
Deep Competitive Intelligence is a unique affiliate website intelligence platform that helps affiliate programmes make more money from existing affiliates and automate routine tasks. Affiliate managers can focus on sales and relationships and leave the detailed site analytics, detection of deal violations and opportunity analysis to DeepCI. Contact us at https://deepci.com for a live snapshot of the data we have about your brands.