Affiliate Tracker: Big brands hold their ground as a handful of challengers come to the fore
This month's data analysis from Deep Competitive Intelligence explores the rise in Polish casino traffic including a significant leap from Roku Casino into a podium position
DEEPCI.com global affiliate channel traffic update – January 2024 report
January 2024 has unfolded as a steady month in the igaming industry. Our analysis of the top 50 igaming geographies globally reveals an interesting trend: the big brands are holding their ground. Unlike previous months, January has so far seen minimal major shifts in brand positioning among the industry leaders.
Notable brand movements
In a landscape where titans typically stand unchallenged, a few daring brands have defied the odds:
Roku Casino has made a remarkable leap in the Polish casino vertical, skyrocketing 35 positions to claim third spot.
Picklebet wasn’t far behind, climbing 34 places in the New Zealand sports vertical, a niche yet highly profitable market, to secure fourth position.
Unibet also saw significant growth in South Korea, ascending 33 positions to reach fifth place in the sports vertical.
These movements highlight the dynamic nature of the igaming industry, even in a comparatively quiet month.
Affiliates in the spotlight
Our research extends beyond brands to the top affiliates contributing to their success. Casino.org has emerged as a major player, appearing in our leaderboard of the top three affiliates over 40 times – more than any other contender. The race for the second spot is fiercely competitive with SportyTrader.com, Vegasslotsonline.com, Asianbookie.com, and Gambling.com all in close contention.
A closer look at the Polish casino vertical
By popular demand, we’ve included an animated graph showcasing the evolution of affiliate traffic in a specific geography. This month we’re focusing on the Polish casino vertical. Witness the fascinating changes over time and gain insights into the dynamics of this market. Check it out here.
Deep Competitive Intelligence is a unique affiliate website intelligence platform that helps affiliate programmes make more money from existing affiliates and automate routine tasks. Affiliate managers can focus on sales and relationships and leave the detailed site analytics, detection of deal violations and opportunity analysis to DeepCI. Contact us at https://deepci.com for a live snapshot of the data we have about your brands.