Affiliate Tracker: bet365 dominates sports betting affiliate landscape
In the first of a monthly series of data analysis, Deep Competitive Intelligence explores the top affiliate traffic generators for September 2022
DEEPCI.com global affiliate channel traffic update – September 2022 report
September was an interesting month for the affiliate channel in igaming with tremendous volatility in organic search rankings due to two separate Google ranking updates (namely, the “Helpful Content” update quickly followed by another so called “core” update).
Once again, we see bet365 dominating the sports betting affiliate landscape in most countries. The most significant move by a single operator came from 1xBet which strengthened its position in the top five operator rankings with positive movement in countries such as Brazil, India, Austria and Mexico.
In New Jersey, we saw Caesars overtaking DraftKings for the first time to become the most trafficked sports betting brand in the affiliate channel, while BetMGM held firm as the number one casino brand in that state.
An interesting trend we have noticed of late in the developing markets in South America and India has been a more settled order of operators in both sports and casino.
The table below breaks down the top five sports and casino operators in each market.
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