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Achieving critical mass: How 888 is pivoting towards a truly mass-market proposition

888 has been forced to move away from its CRM-driven, high ARPU business model. EGR investigates how the firm is using its technological prowess to switch strategy

The ‘Silicon Valley klaxon’ has become a running joke in the EGR office. It is activated whenever an egaming operator – usually a start-up – compares itself to a tech giant. We’ve had stories on EGR about the WhatsApp for betting, the Tinder for betting, the eToro for betting, and so on. You get the…

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