BVGroup expands Global partnership with launch of Smooth Spins
Gibraltar-based operator adds to white-label portfolio with Smooth Spins brand to join existing Heart Bingo and Betano sites
BVGroup has expanded its white-label partnership with media group Global to launch a new online casino brand for its Smooth radio station.
Smooth Spins will join BVGroup’s existing portfolio of white-label brands, including fellow Global venture Heart Bingo.
Heart Bingo launched in 2021 and marked the first step in BVGroup and Global’s licensing partnership.
Global is the UK’s largest radio company, running stations including Capital FM, LBC, Classic FM and Radio X, in addition to Heart and Smooth.
Smooth Spins is an igaming-only platform, with slots, table games, bingo and live dealer content from a host of major suppliers.
Games from Evolution, Pragmatic Play and Games Global all populate the Smooth Spins homepage.
As well as being licensed in the UK via the BV Gaming licence, Smooth Spins is also licensed in Ireland.
BVGroup’s other UK-facing white-label deals include platforms for Betano, Parimatch and talkSPORT Bet.
The Gibraltar-based business also runs the BetVictor platform in the market, while it recently launched a SaaS framework to support the launch of Rhino Entertainment’s new Puntit brand.
Sarah Caskie, head of Heart Bingo and Smooth Spins, said: “We are thrilled to be partnering once again with the incredible team at Global to bring a best-in-class casino brand to the UK.
“Our collaboration has already proven to be a winning formula, and we’re eager to build on that momentum.
“With the tremendous success of Heart Bingo as our benchmark, we are confident this new venture will deliver an exceptional gaming experience that players will love.”