Codere Online launches new marketing campaign
The series, which will feature four spots across TV and online, will showcase several of the operator’s key product features in the coming weeks
Codere Online has unveiled a new marketing campaign, ‘+ Juego’, with four TV and online spots set to be released in the coming weeks.
Described as a “creative and evocative campaign”, the new series will depict a series of seemingly improbable events sparked by playing with the Spain- and Latam-focused operator.
In the first spot, a 40-second clip features a woman at a football game with Codere Online’s live roulette game loaded up on her phone.
She then throws a sunflower seed, a popular snack at Spanish football games, in the air, which is caught by a mythical bird that was thought to be extinct.
Subsequently, the actress makes front page news, has streets named after her and wins several accolades as part of the snowball effect.
Codere Online said the ‘+ Juego’ campaign would showcase the brand’s wide range of sports betting, online casino and promotional offers.
The other three spots will focus on Codere Online’s streaming capabilities, bet builders and its Xsell tool.
The campaign will run across TV, radio and online and was delivered in conjunction with Codere Online’s agency partner, Officer & Gentleman.
The Madrid-based agency has previously worked on campaigns for the likes of Betfair, Nike, Netflix and La Liga club Real Betis.
Carlos González de las Cuevas, Codere Online brand manager, said: “With this campaign, we connect with sports and casino fans, making their gaming experience unforgettable.
“We also reaffirm the company’s ability to attract new customers and strengthen its ties to the Codere brand.”
Matías Oyarzún, Codere Online creative manager, added: “Our goal is to strengthen Codere as the brand that encapsulates the excitement of gambling, taking it to the next level.
“’+ Juego’ is not just a message, but the essence of the experience we offer users, reflected in every detail, from our TV ads to the content on all the channels where we connect with our audience.”