This week in B2B news (10 January) 

Delasport unveils SuperPot 

Delasport has unveiled its latest product, SuperPot.

The sports jackpot will allow a mix of as many as six sports and will also let participants see how their bet is progressing compared to others via a real-time rankings leaderboard. 

Delasport CEO Oren Cohen Shwartz said: “Sports bettors should also enjoy the thrill of a jackpot, so offering SuperPot made a lot of sense. 

“We have set our mind to provide the best Sportsbook jackpot in the market. Bettors from across the globe will now have access to a thrilling, highly engaging product with the chance to win big.” 

Kendoo announces its arrival  

Kendoo, a startup slots studio based out of the Isle of Man, has launched with plans to release “engaging, lucrative, feature-rich and high-quality” titles.

The supplier has unveiled a handful of games already, including Nights of Fire, 3 Hungry Pandas and Mariachi Lock. 

Polina Koltunova, chief product officer at Kendoo, said: “At Kendoo, we don’t just create games – we create experiences. Our focus on quality, creativity and reliability ensures players enjoy our games while trusting in their fairness and standard.” 

“We are committed to meeting the evolving demands of players and helping our partners achieve their goals,” added Kate Romanenko, head of commercial at Kendoo. “Our aim is to become a trusted name in igaming, setting new benchmarks in quality and player engagement.” 

Lottoland turns to Greco for gameplay risk service

Greco has partnered with Lottoland as the operator looks to strengthen its player management, as well as reduce risk and “optimise operational efficiency”.

Greco’s risk engine tool will allow Lottoland to gain insights in how to reduce costs and bolster its marketing efforts, while the deal also represents more progression within the igaming sector for Greco.

Mike Kirwian, Lottoland vice-president of marketing and commercial, stated: “Partnering with Greco aligns perfectly with our mission to deliver world-class experiences to our customers. Greco’s unique Gameplay Risk Engine will assess player behaviours, ensuring a secure and seamless experience for our growing community of 20 million customers.”

“We’re thrilled to welcome Lottoland as a partner. Their commitment to innovation and player-centric operations aligns closely with our values,” added Ozric Vondervelden, Greco co-founder and CEO.

TG Lab lands Stake deal

TG Lab has entered the recently launched Brazilian market via a partnership with Stake.

As a result, Stake will be able to access TG Lab’s omnichannel platform, after penning similar deals with the supplier in Colombia and Peru.

TG Lab CEO Ugnius Simelionis said: “Stake is a true powerhouse of the gambling industry, having become a household name around the world. Our track record of success with them across Latam is the reason why they have chosen us to take the brand live in Brazil.

“TG Lab has ambitious plans to make big moves across Latin America, and Brazil presents the perfect opportunity for us to showcase how we offer the best localised B2B product on the market.” 

SOFTSWISS hits the jackpot 

SOFTSWISS has launched its Sportsbook Network Jackpot, designed to bring multiple brands together as part of an exclusive network that will boast a shared prize pool. 

At the time of launch, Sportsbook Network Jackpot’s prize pot sits at €35,000, but is expected to increase once more brands opt in.

Alexander Kamenetskyi, head of SOFTSWISS sportsbook said: “SOFTSWISS has always been about innovation, which is why we are the first to introduce the Network Jackpot for sportsbooks – a groundbreaking solution for the sportsbook market.

“Jackpots are not widely represented in the sportsbook industry, and a solution like the Network Jackpot will surely attract significant attention from clients and players alike.”

1xBet joins forces with FIBA  

The International Basketball Federation (FIBA) has announced a new deal with 1xBet that confirms the operator’s status as the federation’s global betting partner until December 2027. 

As part of the deal, 1xBet branding will feature during the FIBA National Team Competitions, including both basketball and 3×3 basketball.   

Valerii Kharitonov, 1xBet chief gaming officer, said: “We are on the threshold of a new stage in the history of 1xBet. Signing an agreement with FIBA is a strategic step that opens up very significant opportunities for promoting our brand.”

Frank Leenders, FIBA’s director general of media and marketing services, noted: “We are thrilled to welcome 1xBet as our newest global partner and look forward to developing our collaboration over the next three years. It’s incredibly exciting to have a partner supporting both basketball and 3×3. 

QTech goes live with Aviatrix 

QTech Games has partnered with Aviatrix to add the popular crash game to its offering.

All QTech’s operator partners will be able to offer Aviatrix to players through the aggregator’s platform. 

Anastasia Rimskaya, chief account officer at Aviatrix, said: “This partnership considerably extends the reach of our game, giving even more players the chance to enjoy it. We’ll be working closely with QTech and their partner operators to deliver a world-class experience to users.” 

Philip Doftvik, QTech Games CEO, added: “Naturally, we’re delighted to have launched with Aviatrix, a gold-standard game in the must-have crash games mini-vertical for emerging markets – especially in Latam and Africa where QTech Games is currently making giant strides.” 

Pragmatic Solutions names new director of technology

Pragmatic Solutions has appointed Ernesto Perez as the supplier’s new director of technology. 

Perez brings a wealth of experience to the position, having spent 20 years within the IT industry and most recently serving as the chief technology officer at BoldPlay.  

Reflecting on his appointment, Perez said: “Pragmatic Solutions has a reputation for investing in technology, and it’s an exciting time to be joining the team at this point in the company’s expansion.  

“I look forward to working closely with internal teams and clients, with the objective of translating business needs into innovative technical solutions that deliver results.”   

Michael Boylan, Pragmatic Solutions COO, added: “We are thrilled to welcome Ernesto to our team. As our business continues to expand, the newly created position of director of technology will be pivotal in leading the architecture design for new and existing clients, ensuring alignment between technology solutions and delivery goals.”