Betclic rolls out new in-house online poker platform  

Betclic has announced the roll out of its new in-house online poker platform to take full ownership over the product vertical.

First launched on 9 December, the poker platform, which is fully controlled by Betclic, has been met with a “positive response” from players, according to the operator.

Betclic has heralded the fact that by developing the poker platform entirely in-house the French firm has gained “independence”, which will in turn allow the company to work free from the constraints of “third-party network limitations”. 

Such freedom will also ensure the Banijay Gaming brand can make adjustments to gameplay based on the needs of players or market demands. 

Accessible via both mobile and desktop, Betclic’s new poker product has been entirely redesigned from the previous offering in a bid to engage players of varying levels of experience. 

Betclic has noted that within the host of changes made, the operator has strengthened multi-table gameplay, as well as offered users more note-taking options and accessible game history. 

Betclic previously used Playtech’s poker network to run its operations. According to the firm, Betclic is the second-largest poker operator in its native France.

Nicolas Béraud, founder and CEO of Banijay Gaming, said: “This project represents a decisive turning point for Betclic, equipping us with a cutting-edge platform that delivers a truly distinctive gaming experience.

“The launch has been a resounding success, giving us great optimism for the future. Our players will soon discover the full range of new features, confirming their choice to play poker on Betclic.” 

Banijay Group reported online sports betting and gaming revenue of more than €1bn for the first nine months of 2024, marking a 44% year-on-year (YoY) increase compared to 2023’s performance. 

The division’s adjusted EBITDA within the same period sat at €265.5m, climbing from last year’s total of €184.8m.