Raising the bar: DATA.BET’s bet builder

Esports betting constantly matures, facing the challenge of keeping pace with the demands of a growing and increasingly discerning audience. Personalisation has become essential, and one of the most effective tools in addressing this demand is the bet builder.

Initially popularised in traditional sports, bet builders have begun to take root in the esports niche, appealing to fans who seek more control and customisation over their betting experience.

Why bet builders fit the esports landscape

Recognising that esports enthusiasts have unique preferences, DATA.BET saw an opportunity to introduce a bet builder for the market. With users who are highly detail-oriented, with a demand for specific metrics, the lack of tailored and diverse betting options in the esports market was a clear gap to fill. 

“Esports fans want bets that reflect their knowledge and involvement in the games,” says DATA.BET’s head of product, Rostyslav Likhtin. By focusing on official data and incorporating live insights, bet builders empower users to create bets that align closely with their likings.”

Enhancing the betting experience

Modern betting thrives on personalisation, and DATA.BET’s bet builder takes this trend to new heights. By allowing users to select and combine their favorite markets within a single event, the tool brings a heightened level of engagement to esports betting.

“Our bet builder allows users to pick markets they’re passionate about and mix them within one event, creating a unique betting experience,” explains Rostyslav. This customisation caters specifically to esports fans who appreciate the ability to make informed, intricate bets that reflect the nuances of the games they follow closely.”

Retention over acquisition

While bet builders may not be a primary acquisition tool, they serve as a powerful asset for retention, especially for avid users. The feature appeals to more knowledgeable bettors who enjoy the challenge of creating their own betting combinations.

Such complexity and unique market choices turns bet builders into a tool that enhances loyalty among seasoned fans, providing them with a reason to keep returning. By catering to these bettors, operators can encourage repeat engagement and build a strong audience.

Targeting the proficient bettor

Esports bettors are known for their technologically skilled nature and high expectations for customisation. DATA.BET’s bet builder directly addresses them, offering users the chance to construct bets that reflect their in-depth knowledge of games, teams and player performance.

As esports fans’ standards continue to grow, products like bet builders offer the interactive experience they’re looking for, allowing players to leverage their understanding of specific game mechanics and creating an engagement that keeps them invested.

Unlike generic products, DATA.BET’s bet builder is built exclusively on official data, providing reliable, up-to-the-minute information that enhances accuracy and relevance. Licensed content also enables operators to offer a seamless, transparent betting process, minimising existing and potential risks.

By Q4 2024, DATA.BET plans to integrate player props into its bet builder, further elevating the product by allowing users to bet on individual player performance metrics, thereby adding another layer of diversity for bettors.

Setting a new standard in esports betting

In an industry where accuracy and game-specific detail are essential, DATA.BET’s product stands out for its commitment to quality and industry growth, ensuring even the most intricate bets are backed by trustworthy information.

The upcoming integration of Player Props provides an additional level of customisation. For operators, this means a distinctive advanced solution that resonates with the preferences of today’s esports bettors.

Bet builders and beyond

With tools like bet builders, esports bookmakers can raise the bar for personalisation and engagement on their platforms, effectively working with the existing audience without additional costs. With official data integration and continually expanding features, bet builders address current bettors’ expectations while anticipating their future needs.

As customisation becomes a driving force in esports, bet builder stands as a vital tool for operators looking to attract and retain experienced users, establishing a new benchmark in the niche.

Rostyslav Likhtin, head of product at DATA.BET, brings exstensive expertise in trading, risk management and data analytics, backed by over 12 years in the betting industry.

He combines his passion for esports with extensive experience in traditional sports, driving the development of tools that enhance user engagement and retention.

Likhtin’s in-depth understanding of the market landscape enables partners to create standout platforms with maximised user satisfaction and loyalty.