Oddin.gg’s approach to 24/7 customer engagement 

When major live sports events go quiet, sportsbook engagement tends to dip, often falling off during holidays, off-seasons and low-traffic hours.

Oddin.gg, market leader in esports betting solutions, has tackled this challenge with ‘eSimulators’, a unique alternative to simulated sports, combining fast-paced, PvP (player vs player) duels that recreate the immersive experience of real sports like football, basketball, cricket and more. Part of Oddin.gg’s 24/7 Fast Betting Content, eSimulators – also frequently referred to as ‘eSims’ – deliver round-the-clock betting options that operators can depend on for increased bettor retention. Adding another layer of engagement, Oddin.gg’s BetBuilder is the first industry tool to bring virtually limitless customisable betting combinations to eSimulators, allowing bettors to create unique predictions for each match.

With this innovative approach, Oddin.gg is continuing to set new standards for engagement, giving operators a steady, reliable way to keep bettors active at any time – day or night.

What are eSimulators?

Oddin.gg introduced eSimulators – a term we coined to describe a subgenre of esports that brings traditional sports into the digital space, presenting them in a high-speed, condensed format. Ideal for consistent, around-the-clock entertainment, eSimulators create betting opportunities that keep bettors engaged even when no major event is available. Although some may initially compare them to standard ‘virtual sports’ or ‘simulated sports’ offerings, Oddin.gg’s eSimulators set themselves apart by offering real-time, head-to-head matchups with human players in a controlled studio environment.

“ESimulators bring the excitement of sports into a faster, more frequent format that suits the needs of a 24/7 betting landscape,” explains Hari Kizhuveettil, director of studio content at Oddin.gg, highlighting how eSimulators fill a critical gap for bookmakers when live events aren’t available.

Adapting traditional odds models for eSims

Oddin.gg’s journey into eSimulators required a fundamental shift from traditional odds models, as the rapid speed of eSims posed distinct challenges. “Initially, we relied on classic football models, but we knew that the unique dynamics of eSimulators would need a tailor-made approach, so we quickly developed specific models for each game type,” recalls Kizhuveettil. “With high frequency eSims matches, we can make adjustments swiftly, unlike traditional sports where data from one team might be limited to a few matches per season.” These insights led to the development of a custom odds model, fine-tuned for the quicker pace and condensed scoring patterns unique to eSimulators.

The higher goal frequencies and unique player dynamics in eSimulators meant Oddin.gg had to ensure their odds could accurately reflect the faster tempo without sacrificing reliability. By implementing flexible models that adapt in real time, Oddin.gg provides both bettors and operators with dependable odds that match the distinctive nature of eSimulators. BetBuilder enhances this experience even further, offering bettors the ability to craft their own bets within each eFootball match, giving them more control over their betting experience and adding a fresh level of excitement.

Maintaining integrity in eSimulators

Betting integrity is at the core of Oddin.gg’s eSimulators offering. To prevent any potential manipulation, the company maintains stringent controls by monitoring players’ performance and incoming bets in real time. “On top of this, we aim to provide as near-to-live betting as possible, minimising delays and ensuring a fair environment for our bettors,” emphasises Kizhuveettil. This proactive oversight is crucial, as it allows the team to detect anomalies quickly and maintain a trustworthy betting ecosystem for both operators and users. Oddin.gg’s robust risk management framework further strengthens these efforts, adding an extra layer of protection to ensure fairness and transparency in every bet.

This commitment to transparency and integrity is a key differentiator in the simulated sports market, where trust and reliability are essential for long-term success. Oddin.gg’s approach, from reducing delays to maintaining active oversight, sets a standard that few competitors can match.

Consistency through player motivation and structured play

Consistency is vital to the success of Oddin.gg’s eSimulators, which feature continuous matches requiring steady performance from players. Oddin.gg’s studio content partner ensures this reliability by managing a rigorous training regimen and maintaining a large, well-prepared player pool. “In traditional sports, players prepare for days, but in eSimulators, it’s about maintaining a steady output, often for hours on end,” says Kizhuveettil. This consistent gameplay not only helps in creating accurate betting odds but also safeguards the user experience, as bettors can trust the stability of the matches they bet on.

By rotating shifts effectively and maintaining a fresh lineup for each session, Oddin.gg’s content supplier also creates a steady, reliable experience for both players and bettors alike. This structured approach to player readiness enhances the reliability of eSimulators, allowing operators to offer a dependable betting product to their audience.

Data-driven optimisation in simulated sports betting

Oddin.gg’s proactive use of data helps the company stay ahead of the curve in esports betting. While some competitors have scaled back certain betting markets due to performance issues, Oddin.gg continues to refine its offerings through ongoing analysis and adjustment. “We’ve observed our competitors pulling markets due to underperformance, but we’re committed to offering a stable product that lets bettors be creative with their predictions,” notes Kizhuveettil. This commitment to stability through proactive data analysis and model refinement ensures Oddin.gg’s offering remains both reliable and engaging, even in a market that demands rapid adaptability.

With each PvP duel, Oddin.gg collects actionable insights that strengthen its odds models, making them more precise over time. As Kizhuveettil points out: “We can see performance trends in real time, which means we’re always one step ahead in refining our product.” This real-time data application allows Oddin.gg to provide igaming operators with a robust, scalable betting option that consistently meets bettor expectations.

Oddin.gg leading the way in eSims betting

Oddin.gg’s innovative work with eSimulators highlights the potential of this unique digital sports format to fill engagement gaps in the online sports betting industry. By offering an always-on simulated sports betting solution, refining odds models, and upholding high standards of integrity, Oddin.gg has established itself as a leader in the eSims vertical.

Building on its achievements, Oddin.gg continues to expand its eSims product line to deliver even greater value to its partners. “We were among the first to launch a fast-paced, PvP eCricket product, which quickly gained traction. Our bet builder for eFootball also led the way, adding a completely new dimension for bettors,” explains Kizhuveettil, emphasising Oddin.gg’s pioneering approach. “Looking ahead to 2025, new titles and features are already in development, with exciting announcements expected early in the year.”

This commitment to innovation extends across all areas of Oddin.gg’s eSimulators, from localised content for partners to operational upgrades that drive efficiency. Investments in live and pre-match widgets also further support bettors with insights for more informed decisions. This dedication to setting new benchmarks ensures a reliable, 24/7 engagement solution that remains at the forefront of this alternative form of ‘virtual’ sports betting, delivering unmatched stability and value to sportsbooks.

About Oddin,gg

Oddin.gg is the number one B2B choice for esports betting, enabling the growth of its partners by providing an engaging esports betting experience through its end-to-end esports betting ecosystem. Clients benefit from Oddin.gg’s multi-award-winning esports odds feed, risk management, iFrame solution, widgets, 24/7 content, bet builder, live esports data, and marketing services.

Combining automated infrastructure, machine learning, and advanced data science, Oddin.gg maximises profitability for its partners. The company powers solutions for Betsson, Betway, Yolo Group, Stake, OpenBet, Vibra Gaming, Betby, and many more sportsbook and platform providers worldwide. Licensed in New Jersey, Colorado, West Virginia, Ohio, Arizona, and Ontario, Oddin.gg is actively expanding its North American presence with additional licences underway.

Hari Kizhuveettil is director of studio content at Oddin.gg, leading the full eSimulator product portfolio and managing all operations within the segment.

With five years’ experience in esports and a proven track record at Oddin.gg – beginning as head of eCricket – he has driven key advancements in content development and product strategy. Kizhuveettil brings both strategic vision and product innovation to Oddin.gg’s ‘24/7 Fast Betting Content’ product offering.