Gentoo Media reveals GiG Comply rebrand to Sitebee
Compliance tool given a fresh look a little over a week after Gentoo Media completed split from Gaming Innovation Group and became a separately listed company
Gentoo Media has announced the rebrand of its GiG Comply platform into Sitebee, just days after the affiliate business successfully split from Gaming Innovation Group.
Sitebee counts bet365, Betway, Kaizen Gaming and Betsson Group as partners having first launched in 2018.
Set up to scan thousands of web pages for specific content, links and regulatory requirements, Sitebee technology allows operators to ensure its affiliate partners remain compliant with local regulations.
The platform is designed to enable all operators to automate their compliance monitoring and in turn reduce risk and improve insights into marketing efforts.
Rasmus Bank Nielsen, head of Sitebee, said: “Sitebee is more than just a rebrand. It’s a renewed commitment to our partners and the industry. Compliance doesn’t stand still, and neither do we.”
“Compliance is a moving target, and Sitebee is how businesses can stay ahead, not just keep up.
“Our solution helps brands navigate complex regulatory landscapes by monitoring thousands of web pages in real time to ensure adherence to laws across multiple jurisdictions.
“With Sitebee, our clients gain insights that not only identify risks but also uncover new growth opportunities.
“Data is key, and we provide our clients with a clear picture of their affiliate landscape so they can act quickly and strategically,” he added.
The Sitebee rebrand comes after Gentoo Media completed the split of the Gaming Innovation Group business into two arms.
Gentoo Media now stands alone as a listed affiliate business while GiG platform and sportsbook, recently renamed as GiG Software, is a separately listed supplier firm.
At the time, Gentoo Media’s CEO Jonas Warrer said: “We are thrilled by the opportunities this split presents, allowing us to strengthen our market leadership while enhancing shareholder value.”
Within the same announcement, Gentoo Media also confirmed that it had entered into a €25m revolving facility agreement with Citibank Europe, with the aim of “securing financial flexibility and operational excellence in its daily operations”.