Former Entain exec joins EveryMatrix as chief product officer
Product and platform expert Kevin Furlong joins supplier to lead on design, delivery and output after more than eight years with Entain
EveryMatrix has appointed industry stalwart Kevin Furlong as its new chief product officer with the former Entain head to lead on the supplier’s product design, delivery and output.
Furlong arrives from Entain after he departed the FTSE 100 firm in December 2023 after four years as the company’s director of product and platform.
His introduction to the industry came in June 2005 when he joined bookmaker Paddy Power in a non-retail development position.
Two years later, he became online sports manager, staying in the role until his departure in January 2010.
Then, following three months consulting with Sportsbet in Australia, Furlong joined Riplife Gaming Technologies as head of global platform for a two-year spell before moving to bwin as service owner for CRM in July 2012.
Following Entain’s (then-GVC Group) acquisition of bwin in February 2016, Furlong transitioned to become the newly combined company’s head of CRM product.
In November 2019, Furlong shifted to his role as director of product and platform, in which time he oversaw player account management, wallet solutions, CRM and customer services.
In his new role with EveryMatrix, Furlong will work across the supplier’s casino, sports, platform, affiliate and payments products, which includes CasinoEngine, PartnerMatrix and MoneyMatrix.
The supplier championed Furlong’s “proven record of success in product development, online business management and large-scale technology mergers” following his arrival.
He will report to the company’s CEO and co-founder, Ebbe Groes.
Commenting on the appointment, Groes said: “Kevin has outstanding industry experience working with some of the largest operators so we’re naturally delighted to have someone of his calibre join us as we continue to accelerate our growth.
“Kevin will be instrumental in developing an even better experience for all our customers.”
Furlong added: “I’m delighted to join the EveryMatrix management team and focus my attention on some of the best products in the industry today.
“The business is on a rapid growth curve and we have some ambitious but achievable plans to come, which I’m excited to be part of.
“My role is to bring all our products together to give our customers and their players the best possible experience.
“We already do this in so many ways, but we know we can do so much more with the proprietary technology, knowledge and expertise we have at our disposal within the group.”
EveryMatrix recently made a public offer of SEK209.8m for 100% of the shares in Fantasma Games.
Arnold Ash is EGR’s Executive Recruitment Partner. They support ambitious organisations to identify and attract industry leading executive talent. Find out more here.