Future Anthem announces seven-figure investment into AI tech product

Future Anthem has announced a seven-figure investment will help to fund developments for its Amplifier AI product. 

The company plans to roll out the product upgrades delivered by the funding over the next six to nine months.  

Amplifier AI acts as a product personalisation tool used across sports betting, casino, bingo and lottery operators.  

Operators such as Bally’s, Flutter Entertainment, Betsson and Buzz Bingo have all used the technology. 

Future Anthem outlined the growth experienced by Amplifier AI over the last year, with the product believed to be processing 9.3 billion bets per month. 

Improvements to Amplifier AI will include enhanced content recommendations for players, further integrations to enable real-time player experiences, self-service performance measurement and a unified back office for experience management. 

Customers will also experience greater data security, faster client onboarding and easier access to customer data. 

The investment will also coincide with Amplifier AI migrating over to the Amazon Web Services (AWS) platform, a move which the company believes will “deliver a range of significant platform improvements”. 

Leigh Nissim, CEO of Future Anthem, said: “With a brilliant team, an impressive client portfolio and leading technology partners, Future Anthem is at the forefront, helping its clients win this race with its all-in-one personalisation product Amplifier AI.

“This investment underscores our commitment to responsible growth and ethical AI practices, embedding them into our platform as we continue to scale.  

“For operators, platforms and studios serious about winning the race to real-time personalisation, now is the perfect time to join us in transforming player experiences and taking the lead with Amplifier AI,” he concluded. 

Last year, Future Anthem opened a new hub in London and it more than doubled its headcount after securing Series A funding in July 2022.