Gamixter becomes the latest addition to Xanada Investments’ portfolio
Financial backing from Cyprus-based VC confirmed as Gamixter looks to expand its global presence having launched just four month ago
Xanada Investments has ploughed a strategic investment into Gamixter, a startup aiming to maximise player engagement for operators via mini-games and retention mechanics.
Gamixter’s offerings allow its clients to produce “a variety of real-time activities” for players to interact with during live gaming sessions with the aim of increasing engagement.
In turn, Gamixter’s operator partners are able to keep tabs on immediate improvements when it comes to player involvement.
The impact of Xanada’s financial backing is expected to be significant, while the funds are set to go towards Gamixter’s ambitions of increasing its presence globally as well as enhancing its product offering to position itself as a leader in multiple markets.
Founded in May of this year by Andrey Beyerbah, the Cyprus-based outfit’s CEO has plenty of previous experience at C-suite level.
Beyerbah served as BetBerry CEO for two years up until July 2024, after spending just over 18 months as chief marketing officer for Parimatch Tech between October 2019 and April 2021.
Xanada Investments is spearheaded by Evoplay’s former chief commercial officer Vladimir Malakchi, who serves as CEO and managing director.
In June, Malakchi spoke exclusively to EGR to outline Xanada’s aims of establishing itself within the igaming space through helping companies scale up rapidly.
He reflected on the thinking behind this latest investment as he explained: “Gamixter provides igaming businesses with a critical tool to increase revenue by focusing on engagement during live sessions.
“Instead of depending on additional spending to bring users back, Gamixter captures maximum value from active players. This not only boosts retention but also delivers a more cost-effective and efficient approach to revenue growth.
“By supporting Gamixter, we’re investing in a solution that adapts seamlessly across diverse markets while outperforming competitors with its ease of integration and real-time impact,” Malakchi added.
Meanwhile, Gamixter CEO Beyerbah said: “We’re thrilled to have Xanada Investments on board as they help us to scale globally and continue delivering innovative solutions that keep players engaged and drive business growth.
“Our real-time gamification tools are designed to not only boost revenue but also offer operators an easy, adaptable solution that works across any platform, even in regions with technological challenges.
“By focusing on engagement during active sessions, rather than just re-engagement, we can drive substantial improvements in key metrics.”
Gamixter becomes the second startup to receive backing from Xanada after AI-powered gamification platform Promofy secured funding this summer.