This week in B2B news (13 September) 

Kambi seals KTO Group deal

Kambi has put pen to paper on a multi-year deal to power KTO Group’s online sportsbook ahead of the launch of the regulated Brazilian market.

Kambi will replace KTO Group’s existing third-party supplier with its “flexible turnkey” solutions.

The sportsbook will include “AI-powered trading capabilities”, markets for major Latam sports, bet builders and cash-out functionality.

Werner Becher, Kambi CEO, said: “We are thrilled to announce this exciting partnership with KTO, one of the leading sports betting operators in Brazil.

“By leveraging Kambi’s advanced technology and expertise, KTO is well positioned to expand its foothold in Brazil as it prepares to launch what will become one of the world’s largest regulated sports betting markets.”

Andreas Bardun, KTO Group CEO, added: “Partnering with Kambi is a significant milestone for KTO.

“Kambi’s cutting-edge technology, combined with their understanding of the sports betting industry, will allow us to elevate our product offering and provide our customers with a best-in-class experience.”

Soft2Bet celebrates anniversary in style 

Soft2Bet welcomed more than 300 guests to Hungary’s Museum of National Arts to mark the firm’s eighth anniversary in lavish fashion. 

The main gala dinner included partners of the company from across the globe, before guests were invited to a “Royal Garden Party” at the Botaniq Castle of Tura the following day. 

Three particularly lucky attendees won a total prize of €88,888, split into three amounts: €55,555 for first place, €22,222 for second place, and €11,111 for third place. 

Uri Poliavich, Soft2Bet CEO and founder, said: “We were all at the beginning of our journey once, and that is why we launched Soft2Bet Invest: only startups can energise an industry that is demanding growth and innovation.” 

Oksana Tsyhankova, chief marketing officer at Soft2Bet, commented: “Today more than ever, the entrepreneurial spirit needs support and to be believed in and as we bring together more than 300 of our partners, we celebrate innovation, visionary thinking and new perspectives on the industry.”

ClickOut Media bolsters its ranks 

ClickOut Media has appointed former Yolo Group head Silver Saluri as the marketing company’s new corporate branding and PR manager. 

Saluri, whose reign officially began on 2 September, will oversee corporate branding, PR, social media, as well as internal communications for ClickOut Media, with a significant emphasis placed on building and enhancing employer branding. 

“ClickOut Media’s fast-growing nature presents exciting challenges and opportunities,”  he declared.  

“This role offers incredible potential for career growth and skill development. ClickOut is industry-leading, consistently delivering best-in-class marketing services for clients worldwide, and I am thrilled to contribute to its success.” 

GR8 Tech expands Latam presence 

GR8 Tech has strengthened its position in Latam via a new partnership with Jugabet in Peru. 

Jugabet is now able to offer customers GR8 Tech’s sportsbook and igaming platform, which includes features such as a bespoke frontend, local content, language options and payment methods. 

Cristhian Gómez, head of Latam at Jugabet, said: “GR8 Tech stood out to us as a technological partner because of their remarkable flexibility and deep understanding of the Peruvian market.”

Yevhen Krazhan, GR8 Tech’s chief business development officer, added: “We are excited to collaborate with Jugabet and bring our state-of-the-art technology to the Peruvian market. We are confident in our ability to deliver outstanding results and look forward to helping Jugabet expand into other Latin American countries.” 

Mindway AI lands alliance to improve safer gambling solutions 

Mindway AI has sealed a strategic alliance with Burendo in an effort to “enhance safer gambling practices across the gaming industry”.

Burendo’s participation will allow the group to refer clients on the prowl for advanced responsible gambling software directly to Mindway AI. 

In exchange, Mindway AI will turn to Burendo and recommend the business to operators looking for expertise on delivering high-quality gaming products. 

Glenn Crossley, founder of Burendo, explained: “By combining  advanced detection software with our product development, data engineering and consultancy services, we’re providing clients with comprehensive solutions for building responsible and successful gaming experiences.” 

Mindway AI CEO Rasmus Kjaergaard added: “At Mindway AI, our mission is to bring advanced technology to the forefront of responsible gambling. This partnership with Burendo allows us to extend our reach, helping more organisations incorporate our innovative solutions into their operations.” 

GAMOMAT reaches the US 

GAMOMAT has landed Stateside for the first time thanks to a partnership with Bragg Gaming Group. 

Players in Michigan, New Jersey, Connecticut and Pennsylvania can now experience games produced by GAMOMAT, including titles such as Feng’s Fortune Flaming Link, Great Grizzly and Lava Lions. 

Research has also been conducted to create games specifically for the US market. 

Dietmar Hermjohannes, GAMOMAT founder and managing director, commented: “The regulated US online market offers significant potential, and we are excited to bring our games to these vibrant jurisdictions.

“Our team’s commitment to analysing the diverse preferences of US players has been pivotal in preparing a suite of games tailored to meet their demands.” 

Matevž Mazij, Bragg Gaming Group CEO, added: “Our partnership with GAMOMAT continues to thrive and we’re thrilled to now be working together in the US. GAMOMAT excels at balancing innovation with proven success, and we expect great results.” 

EveryMatrix launches ‘Academy for Heroes’ for Ukraine war veterans 

EveryMatrix is set to fund a project aimed at veterans of the war in Ukraine to help them develop new careers in technology.

The supplier is guiding the ‘Academy for Heroes’ campaign, largely down to 300 members of its own staff force living in the Ukrainian city of Lviv.

The academy will put together courses designed by leading experts within the IT industry, ensuring former military personnel can gain the knowledge and skills needed for successful IT careers.   

Ebbe Groes, EveryMatrix CEO and co-founder, said: “Our Lviv office is central to our continued success and growth. Ever since the country has experienced conflict, we have supported our friends and colleagues, as well as charities, with much needed funds committing more than €2m to date, and we will continue to help them. 

“Now, we’re taking that one step further by setting up our second company NGO to ensure veterans receive the training and skills they need to return to work and develop successful careers in technology.”